THAILAND FUTURE CRAFT

This project was done in collaboration with Ayuri Tsunoda, designed at Tama Art University in Hachioji, Japan. 

BRIEF

How can we honor the rich and varied traditions of Lanna Thai textile communities, & create relevance in their crafts through products that celebrate their current skills?

DESIGN STORY

Weaving the storied traditions of Chiang Mai’s rich textile culture into playful and contemporary flatpack furniture.

INSPIRATION

We went to a number of Lanna weaving villages. Each one had it’s own traditions of colors & textures - its own stories.

We were so inspired by the beauty of weaving and its culture in Thailand, in everything from the loom to Lanna textiles themselves, but we did not want to do a disservice to these people by generalizing them all into "Thai weavers".

We needed a way to celebrate the beauty of each village.

SOLUTION

We created Sai, an infinitely-expandable collection of flatpack furniture that is made of digitally produced frames sent to villages across northern Thailand to each be woven with a unique and beautiful story.

PRODUCT

sai® stools are woven with hand-dyed bungee that creates a delightfully engaging seating experience. It also pays homage to the process of loom weaving itself.

MIX AND MATCH 

The stools' seat tops are interchangeable and can be mix-and-matched for a variety of fun, vibrant aesthetics

ASSEMBLY

sai® chairs are constructed to be assembled by the consumer, with only 4 hits of a mallet. 

Simple half-lap joints on the h-frame are easily pressed in by hand.

PACKAGING

sai® is geared for a socially conscious, but playful market. We designed a retail package that should reflect that.

LINE EXTENSION

to prove the validity of the system beyond the initial product offering, we created sawang® as an extension to the product line. Sawang® creates Thai-inspired light projections on walls and is woven by artisan partners across Chiang Mai with local, natural cotton threads and dyes.

sawang® is easy to install, requiring just one screw to hang. It plugs into standard wall outlets.

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© MATHEW SIMON 2016